phenomeNEWS exclusive interview with:


STEPHEN SHAPIRO

"When you realize you don't need to chase this carrot that everybody else is chasing, it creates this freedom, this lightness in your life."

Stephen Shapiro graduated from Cornell University with a degree in Industrial Engineering. During his successful career with the international consulting firm, Accenture, Shapiro helped develop and ultimately led their Process Excellence Practice. Following his departure from Accenture, Shapiro wrote his first book 24/7 Innovation, which shows how businesses can prevent innovative stagnation at every level of the organization. He is currently an expert and highly sought-after consultant and professional speaker on topics of creativity and innovation.

phenomeNEWS: Stephen Shapiro has a new book out and the title got to us right away – Goal-Free Living: How to Have the Life You Want Now – because we have been goal free forever and receiving a lot of flack about it. The author has quite a tale to tell. Hello Stephen.

STEPHEN SHAPIRO: Pleasure to be here.

This is fascinating. From the minute we read this in O: The Oprah Magazine, which we’re sure you got a lot of feedback from, we decided we must interview you because you’ve got something really interesting to say about goal-free living.

It is something that has peaked interest in a lot of people and it is interesting how some people love it, have a positive reaction to it and a lot of people think I’m absolutely crazy.

We’re in with the craziness then, if you’re crazy. We liked the beginning, where you talked about how you were striving and were goal-oriented like a lot of the rest of us were at first and had a turning point when a psychic friend told you that you were like a frog. Can you relate that story?

Sure. Most people are encouraged to set goals and set plans and figure out where they’re going. My five-year plan – what am I doing next week, next month, next year, until five years down the line, if all works out well, I’ve achieved what I wanted to achieve. And it was in a conversation with a friend of mine who was observing all of this and she said, “You know what, Steve, this just doesn’t seem quite like who you are.” She described me in a way that really resonated, which is as a frog on a lily pad, basically hopping from experience to experience. Every hop to lily pad is very active, but it’s not like a linear path for five years. It’s really moving, meandering with purpose through life and you end up in a different place than you expected to end up, but you’ve enjoyed every moment of the trip.

We love that “meandering with a purpose.” That sounds so good for those of us who are dreamers. I’m meandering with a purpose. That should be a bumper sticker, don’t you think?

I’ll be sure to come out with a line of them soon.

We love it! You also talk about two types of people. There are goal people and river people.

Right. And that was from a conversation that I had with someone I interviewed during my trip which was sort of the genesis of the book. There are people who like their goals. And they like to plan the work and work the plan and they like the predictability and the stability and the safety of the goals. And there’s also something about achievement, being able to check things off of their to-do list that gives them satisfaction. That’s the part of the population that most of the books out there have catered to.

What I’ve known, from my own experience and from other people I’ve interviewed is that there are river people, goal-free people. People who are much more into the experience rather than the achievement, much more into being in the moment rather than worrying about how things turn out. And so you have the goal-oriented people and the river people being the goal-free people.

When I wrote the book I originally thought that it was going to be the goalaholics of the world, the people who are really into their goals and would be most interested in goal-free living. My original hypothesis was that these were the people who are most stressed out and therefore would benefit from this. What I’ve found is that the people who live goal free, at least that’s their innate way of living, are the ones who have responded overwhelmingly to this, because it finally gives voice to these goal-free, river people and validates the way they’ve been living. So I’ve received emails almost every day saying thank you, it’s about time somebody recognized that there’s a different way to live than just focusing on achievements and where you’re going.

It’s like smelling the roses along the way.

Absolutely. Taking an experiential approach to life, where what gets you jazzed up is what you’re doing, not where you’re going.

In your book you also mention that when you’re on a train or bus, instead of putting your head in a book, just look at the landscape, listen to what people are saying and just be there with that moment and enjoy it.

I think one of the challenges that we have, especially in today’s society, are that there are so many things to distract us between cell phones and BlackBerrys and the iPods. What ends up happening is we’re only experiencing what comes through these technological gadgets rather than connecting with our environment and the people around us.

We miss so many great opportunities when we do that.

What is the difference between goals and aspirations?

The difference between goals and aspirations is obvious when you look back at the origins of the words. The word goal comes from the Old English word that means barriers, obstacles and hindrances. And if you think about football and you try to get to the goal line, the destination, what do you have to do? You have to plow through a 350-pound linebacker in order to get there. So it’s hard work pushing forward toward a destination. Aspiration comes from the similar Latin word for inspire and spirit, which means to breathe life into. One of the connotations I like is “panting with desire.” So it’s about how can you create something that’s passionate, desirable in your life but it’s not a destination and it’s not hard work. It’s actually sort of light and airy. The great thing about an aspiration is it’s not somewhere to get to. An aspiration’s purpose is actually to get you excited today. It’s sort of a context. If you think about a vacation, for example and if you know you’re going on a vacation in a month’s time, that vacation hasn’t happened, yet it will get you excited today. And that’s really what you want to do with an aspiration. It’s not a place to get to, because as most people know, they think about their vacations, they get ready to go on their vacations and they build it up in their mind and then they get on their vacations. I don’t know if you’re like most people, but the vacation rarely lives up to the expectation. And then the vacation’s over and you go back to your regular life and in some respects you wish you never went on the vacation because it just makes you more aware of how your life isn’t exactly the way you want it. So an aspiration isn’t somewhere to get to, it’s just something to play with.

Oh, yes. Now you weren’t always living goal free, were you?

No, I wasn’t. In my core, I probably always was at some level, but then, as most people, I got caught up in things. After I graduated from college I started realizing that I wanted to be successful, make money and make partner in my consulting firm. I worked my butt off. It destroyed a relationship and it took a number of different experiences that I had for me to recognize that by chasing my goals I was actually destroying, not enjoying my life. That was part of the change that I went through in order to become much more experiential and goal free. That was when I realized the detrimental effect that these goals were having on my life.

That was your “ah-ha” moment.

It was one of my “ah-ha” moments. I’ve had several over the years that sort of came together to form the way I view the world now. Another “ah-ha” moment really came, interestingly, two years ago when I drove across the country to interview people for the book. When I met these goal-free people, it helped to reinforce and help me see additional ways of living life. It’s just been a series of epiphanies, I guess you’d call them, over an extended period of time.

What we think is interesting is that you set out to interview for another book altogether and in your wanderings you, at some point, dropped your thought process on that thought. It opened up your limited scope and ended up being something completely different and more wonderful than you even imagined.

It was unexpected. The trip I took in the summer of 2003 was definitely a goal-free trip. It was unplanned. In fact, originally what I was going to do was drive across the country and write a sequel to my first book, which is called 24/7 Innovation and that was about corporate innovation. I was going to write a book about creativity. Just sit on the beach, go to the mountains and write a book on creative thinking. It was about two weeks before I started the trip that somebody suggested that I interview people for the book to add some richness and texture. So I did. I sent out some emails and basically had hundreds of requests from people who wanted to be interviewed. I traveled intending to write a book on creativity. As I interviewed these people, the creative stuff was interesting, but the way these people live their life was the thing that became most interesting. Then the book moved away from corporate creativity to a book on goal-free living. And the trip itself is a great metaphor because it was completely unplanned. I didn’t know where I was going to sleep each night. I would basically make my hotel reservations two hours before I got to a city. Typically I didn’t know who I was going to interview until I got to a city and I started talking to people and asked who were the most interesting, as I did in New Orleans, when I met a voodoo priest. It was just a very interesting experience where, without any plans, the result was so much better than what I would have ended up had I followed the original blueprint.

Several years ago we went on a trip to Germany, because a friend of ours said she missed us so much she had to have us there. So we went. Then her business picked up and she didn’t have a lot of time for us, so we went off on our own, around Germany and France and had probably one of the most fabulous times that we’ve ever had.

That’s great. It’s like when you take a vacation. You could follow the tour guides and do all the things that the tourists do and you know what you’re going to get. But my experience and it sounds like your experience, is when you get “lost,” when you end up exploring the back roads, when you take detours, you tend to find the coolest, most exciting things that you never in a million years would have found had you planned out your itinerary.

Exactly. Another good point you brought up in your book was that when you were a goal-oriented person working many, many hours, you were meeting a goal but you weren’t very happy at doing it. And the moment you decided to drop all the structure around that, your amount of dollars greatly increased. Then I would suspect you are making more than you ever made before and you’re totally happy doing what you’re doing.

It is interesting how, when you really do the things you love to do, you eventually get the money because if you’re enjoying what you’re doing, you tend to be better at it and you’re always going to find a way of making it work. And the thing is, it doesn’t really matter. It doesn’t matter how much you make because if you really, truly have a deep appreciation for where you are and you’re enjoying what you’re doing, the money becomes much less important regardless.

I’ve interviewed people who were making lots of money. They made a change. They made less money, but they’re still much happier. I’ve interviewed people who were making lots of money, left their jobs and ended up making more money. But the money isn’t really the important part of it. It really is your attitude and relationship toward your goals and toward your life that I think, at the end of the day, is the most important thing. And for me, personally, it’s just liberating. When you realize you don’t need to chase this carrot that everybody else is chasing, it creates this freedom, this lightness in your life, that all of a sudden you have so many more options and so many more things you can do. And, yes, there’s so many more ways to make money and there’s so many more ways to be happy.

In your wonderful adventure across the United States, in the car, all by yourself with your tape recorder, you discovered, among other things, wonderful people along the way. And you discovered a pattern, eight secrets that these people seemed to have. Could you share those with us now?

Sure. The first of the secrets is a foundational platform secret; use a compass, not a map. And essentially what that means is have a sense of direction, not a destination, but a compass setting, a direction that you’re going to move and then don’t plan it out. Don’t map it out. I think the important point in this one is that maps are great; they’re useful. I use maps. What maps are most useful for is getting from Point A to Point B as quickly as possible, but life isn’t about efficiency, it isn’t about effectiveness, it’s about exuberance and passion. It’s just as important to get out of the mindset that we have to get to somewhere very quickly as to enjoy where we’re going, which leads into the other seven.

Trust that you are never lost. If you don’t plan out where you are going, you’re going to end up in places you didn’t expect to get to. Anywhere you are is just where you are. And they’re all experiences. We get caught up in worrying about making the right decisions and the wrong decisions and in reality, there’s only decisions. And as long as you relate to your decisions in a powerful and positive way, you really can’t get lost, no matter what path you go down.

The third one has to do with what we were talking about before getting your head out of your electronic gadgets and experiencing things and remembering that opportunity knocks often but sometimes softly. It’s finding opportunities in unlikely places.

The fourth one is about appreciation. It’s want what you have. You can’t be goal free until you recognize you’re already where you need to be and everything else is icing on the cake.

The fifth one is to seek out adventure. It’s about trying new experiences, trying new things, seeking out different ways of doing things. We tend to do the same things over and over, therefore we have a limited set of experiences to pull from. And this is about applying creativity to your life and trying new ideas.

Number six is becoming a people magnet, attracting people into your life. It makes life much more enjoyable and it helps you move along toward your aspirations.

Secret number seven is embrace your limits, which is about embracing your humanness. We’re not perfect. We all have perceived limitations and once we accept them and acknowledge them, then use their power, we can actually become much more powerful. Sometimes when we do something that doesn’t feel very powerful, when we “fail,” we can actually turn that failure into a success and that’s one of the most powerful ways to live.

And then, finally, number eight, is remain detached, which is, if you are trying too hard to get what you want out of life, not only will you most likely be unsuccessful, but you also create a lot of stress. So by being detached and remaining detached, you let things flow, you enjoy the moment and you don’t worry about how things turn out. It’s a commitment to the process rather than a commitment to the outcome.

Very good. One of the secrets reminded us of the old Zen saying, “Wherever you go, there you are.”

Exactly.

Here you are, staying in the now and appreciating the now like so many of the spiritual folks and top gurus have told us for years and years. What you’re putting clearly and succinctly into this goal-free living concept is to appreciate what you have in order to expand. So many people rush onto the next thing and they don’t have time to appreciate what they’ve accumulated so far. Anybody who’s ever moved will recognize that one.

Oh, yes!

These secrets are actually very rich life lessons.

We struggled a bit with the word secrets because it makes it sound so mystical when in fact, these are things that are obvious. There’s nothing that I’m saying here that’s like, “Wow!” but nobody really takes the time to live this way. So it’s a reminder that there’s an alternative way to live. We can enjoy the moment, enjoy where we are and use the future not as somewhere to get to but as our playground that gets us excited.

When I moved to England in 1999, I used that as an opportunity to get rid of practically everything I owned. If it didn’t fit into eight boxes, I was getting rid of it. I gave stuff to family, to charity, I sold stuff. Everything fit into the eight boxes. I even downsized from there to two boxes. When I was in London, at one point, I moved from one place to another place in the back of a taxi. One trip. And that was everything I owned.

We’re impressed!

And it was freeing. So it’s not just wanting what you have, it’s recognizing that you can be extremely happy with even less than you have already.

Oh, absolutely! That should be your next book! What about the sentimental things that you accumulate, like pictures and things that certain people gave you? How do you release those?

Well fortunately with pictures, in the digital age, I’ve been able to scan a lot of stuff into my computer. I love electronics because I can store millions and millions of pictures and videos and things like that. So I take advantage of technology for those types of things. And for some of the other things, I did give them to my family for safekeeping. But I don’t have that much stuff that I really hold near and dear. Probably the most important thing that I have is my saxophone that I was playing when I was a kid and still play from time to time. That’s probably, in terms of sentimental value, one of the most important things because my dad played that horn when he was in high school. Other than that, I really just try to appreciate what I have right now rather than always getting stuck in the memories of the past.

That’s excellent. Now what do you say to folks that really like structure, who really like having their Day-Timers velcroed to their hip and like planning out things and really feel safe within a structure.

Well, I guess there’s two things I would say. One is, if it’s really working, you have to be honest with yourself. Ask yourself, on a scale of 1-10, how happy you are with your life, where 10 is absolutely incredible miraculous and 1 is not so good. If you’re like most people, you’re somewhere around a 7. But then I’ll ask people, what does a 5 look like? As people recognize they’re not even close to where they think they are. If you’re already a 9 or 10 and you’re loving your life and you have your goals, I say fantastic and if you’re really happy, don’t change a thing. But if you’re like most people, as I’ve found the average is a 5.4 out of 10, maybe, just maybe the fact that you are so rigid, that fact that you aren’t letting life come to you rather than you trying to push through it, maybe the fact that you live your life so rigidly and haven’t explored new opportunities, that might be the reason why things aren’t as great as they could be. If your life’s working, stick with it. If not, I encourage you to try something else.

Absolutely. And there are many wonderful suggestions in the book on how to do just that. We love the story about the woman who went from a goalaholic to goal free. Oh, boy, could we relate to that story.

I do like that story. For obvious reasons, she didn’t want her name in the book, but it’s just this great story of a person who, when we would talk she could realize that every area of her life was driven by goals. And those were the things that were destroying her health and happiness. For dating, she had a particular goal, the way a guy was supposed to look and the type of person she was supposed to be with. The person she ended up marrying was absolutely nothing like her original picture and she is happier than she could possibly imagine. With her career, she always had this belief, this drive, this goal, to get to where we all think we should be in the corporate world. That was the thing that gave her high blood pressure and it was the thing that landed her in the hospital. And when she gave that up, things were so much more effortless and so much more enjoyable. It is a wonderful story of somebody who took every area of their life and really analyzed deeply how the goals were affecting them.

Coming back to your previous question, really be honest with yourself and ask what your goalaholic tendencies are costing you.

Yes, exactly. Take a good look at your life. You said in the book, “I’m much more into enjoying a single moment for what it is and allowing things to unfold.” It’s a beautiful quote. I think most of us should aspire to be more often in that place were we just allow things to unfold. Fabulous.

Thank you.

We are so thrilled that you brought this book out and we look forward to more goal-free living coming out in the future. If there was something that you would like to leave specifically with us, another nugget, what would that be?

I’d leave with the story of someone I met during my travels who’s become a corporate client of mine. He’s been successful in the corporate world. He had set up this new opportunity, something that really got him very excited and everything was in place. He wrote me recently and said, “Hey, Steve, everything’s in place but I still haven’t made the leap and I’m hoping maybe you can give me a push.” And I said, “That’s the problem. You’re looking at the future as something you have to push into rather than the future pulling you.” A lot of times, the security and safety of the past pulls us more than the future pulls us. So if you can create something that is just so big, bold and audacious, something that you’re never going to get to but it’s something that really gets you jazzed up and you’re willing to give up your safety net to do it. The future will pull you forward effortlessly. It will happen. You don’t have to work at it. But until you have that in place, it’s going to seem like work. So create something that really gets you jazzed up and life will unfold. It’s a guarantee.

Beautifully said! As you said in your book, “The best experiences unfold naturally. Treat life as an exploration. Rather than speeding toward your destination, enjoy the adventure. The best paths are the ones we know nothing about and would never have visited unless we allowed ourselves to meander.”

Do you have a web site if people want to visit?

I do. It is goal-free.com. And on the website, I have the Are You a Goalaholic Quiz if you want to take that and see what your relationship to goals might be.

Thank you again so much!

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